Hi, I'm Jess. A product designer who loves building things with purpose. Previously at Figma, Meta, and Open Government Products, currently leading growth design and self-serve conversion at Employment Hero.

AI Interaction System — chat interface
Designing a scalable AI interaction system 2026

As AI features rapidly emerged across the product, I led the design of a unified interaction framework that aligned product and marketing teams around a shared model for AI experiences. This ensured consistency, scalability, and a coherent user experience as AI capabilities expanded.

Redesigning Employment Hero's content discovery with AI 2025

Redesigned the resources hub to serve three distinct personas (employers, employees, job seekers) using AI-powered recommendations to surface relevant content based on user context and journey stage.

EH PLG — setup flow
EH PLG — dashboard
EH PLG — free trial
Product-led growth & conversion optimisation 2025

Owned growth design across Employment Hero's activation funnel, running hypothesis-driven experiments that identified key drop-off points and drove a 22% lift in conversion.

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DevMode — asset panel
DevMode — export flow
DevMode — export settings
Reimagining Figma's developer handoff 2024

Spearheaded developer research and partnered with engineering to overhaul Figma's asset export experience, eliminating handoff friction for millions of designers and developers.

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Figma AI — prompting tips
Figma AI — tablet user
Exploring AI through play 2024

Partnered with the Figma AI design team and fellow advocates to build an interactive learning resource, helping users across all skill levels adopt AI features and contributing to 30% feature uptake in the first month.

Figma File Quickview 2023

Designed an in-context file preview experience that lets users navigate and browse large Figma libraries without losing their place, improving how teams find and reference work at scale.

Unified Support — mobile screens
Unified Support — support screen
Unified support system 2022

Unlocked support access for the user segment generating 46% of Instagram's ad revenue, resolving 85K active cases monthly and reducing account losses by 7.2K through a unified support surface across Instagram and Facebook.

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Meta SI — ad issues flow
Meta SI — interface detail
Meta's "Simple" Interface 2022

Redesigned complex advertiser workflows through structured experimentation, deflecting 1.5K support tickets per day and enabling advertisers to independently select and resolve issues without agent intervention.

Sync — logo
Sync 2021

Led end-to-end design for Singapore's COVID-19 health verification platform, taking app.sync.gov.sg from concept to launch in four months and scaling to 160K+ users across 500+ organizations.